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March, 2009
by Jean Graef
Because of our vendor-neutral policy, we rarely publish articles submitted by software vendors. However, we accepted this one because it's about a key knowledge sharing application and because it gives us the opportunity to comment on SharePoint's impact on the marketplace.
In this commentary, I'll address the following issues:
Competitive intelligence vs. business intelligence Competitive intelligence (CI) is both a product and a process. The product is "actionable" information that can be used to take specific actions (e.g. prepare a winning sales proposal). The process is the systematic means of acquiring, analyzing, and evaluating it (see Competitive intelligence: How and where to find it). Products and processes can either be tactical (e.g. compiling a competitor profile) or strategic (e.g. identifying areas for future investment).
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Created on March 17, 2009 l Updated on March 19, 2009
